Louis Vuitton has once again made waves in the NFT space by introducing a premium western-inspired leather jacket along with an Ethereum-based NFT collectible called ‘Varsity Blouson’. This luxury jacket, retailing for €7,900, is designed by Pharrell Williams and is exclusively crafted for 200 owners of the Louis Vuitton Via NFTs.
Featuring suede buckskin, shimmering fasteners, and an intricately embroidered emblem, the jacket captures the current cowboy fever trend and appeals to the high-end collector’s market.
Louis Vuitton’s NFT Style
Louis Vuitton’s blockchain initiative Via, which began last year, started with the sale of ‘Treasure Trunks’ priced at €39,000 each. These trunks are paired with non-transferable soul-bound NFTs to maintain a direct connection with their owners.
Via NFT holders have exclusive access to Louis Vuitton items in digital and physical forms, including Speedy Bags, Mini Trunks, and now cowboy jackets, ensuring a continuous supply of top-of-the-line fashion offerings.
